Ever since it's 2012 revival it seems that Toonami has had relatively great success. Well more as the programming block has done everything right. It knows who it's demographic is, but then really doesn't like to place people in a demographic (in it's tumblr page's own words "Our demographic for people who watch Toonami is people who watch Toonami). The block also airs shows which for a North American audience works. It's had Sword Art Online, Attack on Titan, and Kill la Kill plus the interesting experiment having Space Dandy dubbed in the US and airing on Toonami before Japan. With it's run Toonami is honestly great for anime fans and kind of an awesome block as far as American programming goes.
But recently Toonami has made an announcement which has caused a bit of distress but is understandable. Now being part of adult swim the block airs late at night round 11:30 and ends at... I believe 3 AM? I'm honestly not sure because I like to sleep. But that's part of it, the block airs rather late which makes sense as anime airing on daily TV might not fly. The recent announcement however is that Toonami will be cut shorter to air around 3 hours beginning at 12 o'clock. Less programs will air because shows that air later aren't getting enough viewership.
Now this has caused a bit of an alarm with viewers since it was similar circumstances that led to Toonami's demise years ago. The block's airing time was cut slowly and slowly, less shows aired, and finally it ended on a less than spectacular note. No one wants Toonami to end especially as in it's recent form it's been kind of a gem for US television. Still from a realistic perspective I understand why time was cut, from the point that these later aired shows didn't get high enough ratings. So executives felt cutting it was the best option.
) mentioned it here, and on tumblr, that honestly people shouldn't complain a lot about this. I mean we get it, we love Toonami, we're anime/action cartoon fans, the last thing we want is something special like Toonami to go away again. But we know that ratings play a huge part in helping sustain Toonami. I mean realistically Television is losing it's strength it had thanks to the internet, it was a miracle that Toonami could return to form what with the anime boom spurred by the internet. But it did. Enough people gave a crap, loved Toonami, and vouched for it's return. We watched, we got awesome anime for North American television, and we have a very sucessful, very smart, programming block broadcasting anime on television.
Now however not enough viewers are watching. I could be really one sided and say "WATCH TOONAMI" and that could solve everyone's problems but I can't act like it's just the viewers fault. Executives themselves need to see that how and when they air a program can make or break a show's ratings. Airing shows like Young Justice early in the mornings on a Saturday wont' bring in it's proper audience nor will constantly screwing over Korra grab high ratings either (Looking at you CN and Nick!). Toonami airs on Saturday nights but it airs very late which isn't too bad until you really think about it. Saturdays in particular host sports, WWE, and... IDK other shows, I don't watch a lot of TV. But there's competition there. Plus Toonami airs kinda late into the night so anyone staying up extra late may or may not be interested in watching anime at that hour.
IDK on the one hand cutting how much time Toonami gets can screw the block over. But then maybe more viewers will want to watch Toonami now that it's a bit shorter. If I had it my way Saturdays would be an only Toonami block, airing right when CN passes the torch airing anime/action cartoons earlier, and maybe airing the more adult or mature anime/shows in the later time slot. But I'm okay with what I have and if anime in general can air on TV I'm fine with that. The best advice I can give fans and people who like Toonami is simply to watch Toonami
. Watch it. Talk about it. Hashtag it- I myself hate hashtags and think they're stupid, but in this rare case is the exception. Just... let it be known there are people who watch Toonami and love that it's airing the shows it airs in North America. That at least can give the awesome block it's strength back.
PS: Oh yeah side note. Kill la Kill will be airing around Feb 7th. I have mixed opinions on the show itself, I enjoy it, I see it's negatives, but I kinda want to watch it's dub anyway. And seeing that it'll air on Toonami brings interest for me. So... yeah maybe that'll bring people to watch Toonami more.